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Scroll
to the bottom of this page for links to ideas and
projects.
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Back in 1998 when I first started making cards there was
a complete lack of information, What to put on a card? Does
it need a message? Should it have a verse inside? How big
should the card be? there was no way of knowing, some cards
had all of the above, others simply had a splurge of paint
or paper slapped onto the front!
So what follows is the evolution of my first range of cards
which should hopefully help you to decide what to do and
what not to do!
The
initial design (around 1997-98)
Mirror board with some paper and tulip paint mounted
on a 100 mm by 100 mm card blank.
Drawbacks:
Too small for most retailers as it gets lost in the
racks, plus what's the card saying? absolutely nothing!
It is not aimed at anyone or anything, It was just Art
for Arts sake.
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Design
II (1999-2000)
The next stage was to make the card bigger, thus overcoming
the display problem.
The design has also changed to something a little
more meaningful in an abstract sort of way, it's now
mirror board mounted over mulberry paper with a drawing
of baby's feet!
Drawbacks:
Although the Art is suggestive for a Baby it's still
not saying enough and needs to be more targeted towards
a buyer.
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Design
III (2000-2002)
Now
this looks promising!
It's targeted, the message is 'Congratulations A Baby
Girl', the colours used are in keeping with the event
and the drawing of the baby feet is also relevant.
Drawbacks:
It is a little cramped, the whole design seems to
be squeezed into one part of the card, it's restrictive
and doesn't leave any room to experiment.
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Design
IIII
Towards the end of 2002 the mirror board was dropped
giving more room for the artwork, however it's still
a bit cramped. |
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Today:
(2003)
Gone is the cramped style, I've used more of the
card which has given me more room to expand ideas and
artwork.
The greeting is also crisper and more easily read, the
design gets straight to the point and targets a buyer. |
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Copyright
© kookykards
2003
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